Surf Excel

The deep rooted heritage of Surf Excel has made it a national icon. A brand that changed the perspective of the common man. Rather than emphasizing on staying clean and dirt free the brand asked the people to go all down and dirty and as for the stains they don’t have to worry – Surf Excel is there to handle that. The brand focuses on the importance of getting the kids experience the real dirt – as it plays a major part in developing a kid thus giving the audience to break free from the mundane and become liberated.



Bulls Eye Communication had the privilege to relaunch Surf Excel iconic across nation. Getting on ground to ensure that people understand the importance of letting their kids go crazy with their innovation – letting them go all dirty as it’s a part of their learning process. Multiple activations went on ground where education and live demonstration was a key player thus ensuring that people comprehend the fact that “dirt is good”.