Vaseline is a brand that is synonymous and is famous for its healing power. Its ability to protect and restore dry and damaged skin is what makes it a staple of households around the world. Their heritage and passion to understand the skin is at the heart of everything that they do. The variants include Petroleum Jelly, Body Lotion, Vaseline Spray & Go and Vaseline Intensive Care Advanced Repair.
Bulls Eye Communications brought the brand to life by conducting a moisture test across the leading Colleges and Universities to let our audience know that they need to keep their skin moisture and Vaseline will help them do so. Multiple activations across International and Local Modern trade were also carried where people were also incentivized for trusting Vaseline as their preferred brand.