Mountain Dew is one of the fastest growing brands owned by Pepsico. The brand is famous for extreme sports. The brand focuses towards youth and makes them understand that they can only win if they learn to face and conquer all their fears.
Bulls Eye Communications pulled of the largest action event that Pakistan has ever seen. Dew Action Event caught every biker’s eye. Featuring international dare devils and stunt men, Mountain Dew stood true to its personality. The event was concluded with an outstanding performance by the leading singing sensation of Pakistan Ali Azmat.
A variant of Mountain Dew named as Dew Neon was also launched by Bulls Eye Communications. An attractive packaging which glows in the dark – something new. To launch the product 3-D Animations took place to ensure that the on ground activation was also something new – something that Pakistan hasn’t seen.