Slice
Slice, a refreshing mango drink has managed to become the leader player in the category. Slice is the first brand that has managed to get onboard a sensational diva of Bollywood as their brand ambassador – Kartina Kaif. This move helped them in bringing their tagline to life – PURE PLEASURE! The brand has recently launched a new as Slice Orange. The USP remains the same for the category – indulging in the real taste of fruits and celebrating it to the fullest.
Bulls Eye Communications has massively made people experience Slice up close and personal. Slice Orange was launched via a vending machine – an attractive way to engage and interact with the consumers and make them understand that Slice Orange is made of real and fresh orange.
