Engro Foods Limited entered the loose milk sector with the launch of Mabrook. A product that offers all the desirable qualities of fresh, loose milk to its consumers – the consistent cream (balai) yield and value in usage (yogurt, butter, ghee, direct consumption). A growing number of Mabrook Milk Shops were opened across Karachi to cater to then ever growing needs of the consumers – providing fresh loose milk in a hygienic manner.
Engro Foods Limited trusted Bulls Eye Communication with the extensive launch of Mabrook across Karachi. From going to the clusters markets to door to door service to educate each consumer individually, Bulls Eye Communications successfully pulled it off. Ensuring that we leverage each season to the fullest, Mabrook conducted “Mabrook Roza Khushai” during Ramadan where the first Roza of kids were celebrated by the team of Mabrook. Multiple similar activation went on ground which helped us connect with our audience on an emotional level.