PepsiCo entered into the energy drinks market with the launch of Sting. The product is available In two flavors; Gold Rush and Berry Blast, thus, providing the consumers with an array of choices. The product stands to boost the energy level of the consumers that keeps them going in their busy level in a balanced way. 

The challenge was given to Bulls Eye Communication to make people comprehend that with a sip of Sting the energy level does boost up – and like always we pulled of the challenge flawlessly. To effectively do so, Bulls Eye Communications branded a Hummer with Sting along and the people were given Sting to make them experience it. Free style dance and multiple activities were also a part of the activation via which the consumers won multiple exciting prizes.