Nokia is known to be the pioneer in the industry of mobile phones. A multinational corporation whose sole focus was towards delivering the products and services in the wired, wireless telecommunications and information technology industry.
Bulls Eye Communications proudly launched the new Nokia Asha series to its target audience –youth. We understand that in order to connect with our target audience we have to use a platform that is famous amongst them; hence we chose a sport that is played on every street of Pakistan – Cricket. The activation went on ground where the audience got to experience Cricket using Nokia Asha Phones, this activation managed to boost sales and create massive awareness for Nokia Asha.